They stopped LIKING it at the end.
Game of Thrones Season 1, Episode 4
If that's not to your LIKING, go home.
Game of Thrones Season 6, Episode 7
Why should I take a LIKING to you?
Money Heist Season 1, Episode 10
...but you wound up LIKING him.
The Big Bang Theory Season 6, Episode 23
He took a LIKING to me.
Game of Thrones Season 5, Episode 6